Wednesday, December 31, 2008

Social Entrepreneurship: The Case for Definition

According to the article by By Roger L. Martin & Sally Osberg, The nascent field of social entrepreneurship is growing rapidly and attracting increased attention from many sectors. The term itself shows up frequently in the media, is referenced by public officials, has become common on university campuses, and informs the strategy of several prominent social sector organizations, including Ashoka and the Schwab and Skoll Foundation foundations.

Social Entrepreneurship: The Case for Definition

Social entrepreneurship is attracting growing amounts of talent, money, and attention. But along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does. As a result, all sorts of activities are now being called social entrepreneurship. Some say that a more inclusive term is all for the good, but the authors argue that it’s time for a more rigorous definition.
We define social entrepreneurship as having the following three components:

(1) identifying a stable but inherently unjust equilibrium that causes the exclusion, marginalization, or suffering of a segment of humanity that lacks the financial means or political clout to achieve any transformative benefit on its own;

(2) identifying an opportunity in this unjust equilibrium, developing a social value proposition, and bringing to bear inspiration, creativity, direct action, courage, and fortitude, thereby challenging the stable state’s hegemony; and

(3) forging a new, stable equilibrium that releases trapped potential or alleviates the suffering of the targeted group, and through imitation and the creation of a stable ecosystem around the new equilibrium ensuring a better future for the targeted group and even society at large.

Source:
http://www.ssireview.org/articles/entry/social_entrepreneurship_the_case_for_definition/

Fundamentals of social change in our time

Bill Drayton is a changemaker and an ambitious one at that. Through his “citizen sector” organization Ashoka – Drayton does not use the term non-profit – he is playing the instruments of capitalism to orchestrate social change. Basically he provides social entrepreneurs with the necessary start-up capital. Then monitors the social returns.

AT FIRST SIGHT, the founder ofAshoka looks quiet and reserved – and yet you immediately sense the strength of his convictions. Here is a man who fights day and night for what he believes in. His most powerful weapon in this battle is rhetoric. He has no time for superficiality and never tires of explaining what he is out to achieve. All of which makes an interview with Bill Drayton a surprising and remarkable experience – in a positive sense. He talked to THE FOCUS about the fundamentals of change in our time.

The Focus: Let’s kick off with a big question: How have you seen the citizen sector evolve in recent years? How do you think it’s going to evolve, and how would you like to see it evolve over the coming decade?

Bill Drayton: The citizen sector, like the rest of the world, is faced with making the transition in this coming decade from a base-building period to a very rapid and self-multiplying take-off period. That is going to challenge every institution – every individual – very dramatically and the citizen sector in particular. Around 1980, the citizen sector followed business to become entrepreneurial and competitive in structural terms. That we lagged three centuries behind business here explains why we had fallen so far behind. Since then we’ve had thirty years of catch-up – very rapid catch-up of productivity, scale and now globalization. So at one level, business and society now can work together, which was not practical earlier. That represents a huge strategic opportunity for the ultimate clients, for business, and for the citizen sector. It’s going to pretty much demolish the existing boundary lines – including legal boundary lines and financing systems. But at a much deeper level, now that the citizen sector has caught up, it’s about transitioning to a world in which everyone is a changemaker.

“This is the transition to the Everyone a Changemaker world.”

The Focus: You once said “social entrepreneurs don’t want to help, they want to change the world.” Where does social entrepreneurship enter this equation?”

Drayton: Social entrepreneurship gives birth and lends shape to change. But let’s back up a bit: Around 1700, business broke the mold. Up to that point, ever since the agricultural revolution we’d had “a world of a few players”. The model that we still live with in almost every institution in society is this world of a few players. Agriculture produced a small surplus, so it could only support a few players. So when we think about a company or citizen sector organization, we think about a few people having the ideas and “managing” everyone else – and that has been the structure of society for a very long time. The problem is that this structure just won’t work in the context of logarithmically escalating change that also comes from more and more angles.
The Focus: What does the accelerating pace of change mean for present day organizations?
Drayton: An organization that works along conventional hierarchic lines will not be able to function in this fast-changing world. It’s an obsolete model. It doesn’t matter whether you’re in the business or social sector; the same pace of change is going to be there. It doesn’t even matter much how big the organization is – whether you have 10 people or 20,000. Now this is a wonderful, magical transition, once we get through it. It’s getting through the transition, this next decade, that’s going to be the challenge.

The Focus: Which means a fast change in mindset for management?

Drayton: Correct. This is the most profound change in the management of people since the agricultural revolution. To put that another way: In the business sector we’ve been through several centuries of very slow change, escalating to modest change. Now the rate at which change is accelerating is literally logarithmic. So what was once a very flat curve is going to get very, very steep faster and faster. And while managing a ten percent slope is one thing, managing an eighty percent slope that is still escalating is a very different thing altogether. Even this explanation is understating the nature of the change, because it is going to be taking place not just for business, not just for the citizens sector, but all across society and of course that multiplies the impact. Why do I think this upcoming decade is going to be the most critical period? Because up to now the change has been happening in a way that has not affected most people. Now people need to understand what’s happening in their strategic environment and so this is a classic awareness-tipping process.

The Focus: How can you tell that we’ve reached a tipping point right now?

Drayton: Over the last couple of months, we at Ashoka have been studying the awareness-tipping process. When you look at the Gandhian movement in India, the civil rights movement in the US, the women’s movement at a more international level… they all followed a remarkably similar and very understandable pattern. Right now I think we are, for the shift from the “few players” to Everyone a Changemaker, in the low foothills of the process that has a multi-stage built-in dynamic of self-multiplication. Typically there is a long time when one or two organizations are working away on change. When you think about organizations like the Indian National Congress or the NAACP in the US, most of them took a long time to build up. Gradually you begin to get small clusters where you have a critical mass – where the change is actually taking place. Then you start reaching the point where we are now. With Everyone a Changemaker. You get to the point where a few people who run professional organizations, who organize meetings, who edit magazines, say “oh this is important. Our members or readers might be interested in this.” So they stage a panel session at their annual meeting; they publish an article, and of course these activities make the change more credible. They help people articulate what they are experiencing, which leads to more articles and meetings, and you begin to get a positive dynamic. The next thing that starts happening is that the process of change becomes clearer to a lot of people who are affected by change but didn’t understand it. As it becomes clearer they begin to change their behavior and that, of course, accelerates the actual change process.

The Focus: Then comes the tipping point…

Drayton: Then comes the third stage of this awareness-tipping, when everybody starts realizing: “Hey, women want to be treated differently!” and asking “How are we women supposed to behave now?” or “How do I treat my wife now she’s starting to act differently?” For the next ten to fifteen years, you can’t pick up a newspaper without having some story on this topic. Why? Because the whole population is trying to figure out how on earth they are going to deal with this change.

The Focus: Building networks is one of Ashoka’s core strengths. Does it hold the key to mastering change?

Drayton: If you can get the best entrepreneurs in the world working on a common goal or a problem – get them to think and then to act together – you have something that is a quantum step beyond the sum of the individual social or business entrepreneurs. This is much easier to do with social entrepreneurs, because they are not individually trying to capture a market. That makes it easier to have open-architecture collaboration. If you get 500 leading Ashoka Fellows to think and work together, about what’s really important for children and young people, for full economic citizenship or the environment, you have something that’s never happened before – let alone at a global level. Individual Fellows, as you know, are very powerful. Over half of them have changed national policy within their first five years, and ninety percent have had independent institutions copy their idea within five years. So imagine the power of 500 people and ideas of that caliber collaborating to tip the world in their field. Each of them has a powerful and proven but partial idea, but when one brings them together, the group can see these most critical principles and go on to develop a joint marketing plan and collaboration.

“Social entrepreneurship is very contagious because people deeply and centrally want to express love and respect in action.”

The Focus: You propagate social change in the business sector. How can this idea win through in a corporate world that often stands for very different values?

Drayton: Being a changemaker for the good is very contagious because people deeply and centrally want to express love and respect in action. They want to be a player, a contributor. Moreover, people who don’t master the underlying social skills and who don’t give themselves permission to be a changemaker are marginalized, which is the most awful experience they can have. So this transformation from the old world of a few players to one of Everyone a Changemaker is a liberation movement in the broad sense of the word. We’re liberating people to be able to express love and respect in action in big ways. The level of social skills that is required today is much higher than was required to be a successful person twenty years ago, and in ten years it’s going to be much higher still. And so every manager is going to have to figure out how to help all the human beings they work with – clients, suppliers, customers, employees, colleagues – to master these skills and hone them. This must be central in the definition of what makes a good manager and a good organization.

The Focus: There’s a clear logic behind that. In our everyday practice we see this same process being driven from below: Young graduates are very picky about which organizations they are going to join.

Drayton: Let me use a real-life example, without naming the company. Over recent months I have been talking to several hotel and travel companies. One of these companies is family run. They have just under a hundred thousand employees. They have employed the Henry Ford model, so they train people “you tuck the bed in this way” – that’s how they manage all these people. They do all the thinking. I think this is a hopeless model. The moment one competitor figures out how to run an Everyone a Changemaker hotel chain, this company will be dead as a dinosaur. Imagine by contrast what an Everyone a Changemaker hotel company will be like. The message to everyone in the company is: “Look, all those people out there are travelers. What needs do they have that we could serve?” This is a very different definition of the role of chambermaid or receptionist.

The Focus: So what does all of this mean for organizational leadership? And how do you try to promote change within organizations in practical terms?

Drayton: It’s really all about something every business should do: Figure out what the clients need. But don’t leave it to a few smart people at your company to do that. You need to say to everyone in the organization: “You are a changemaker. You can figure out what customers need. And if you also figure out how to make it work, you are a hero. You are going to do really well. You are going to be a role model for other people in the firm.” Everybody, including the doorman, is empowered. We should be doing the same thing in education organizations, in human rights organizations, in hotels chains and electronics firms – this is the transition to the Everyone a Changemaker world.

Source: - http://www.ezifocus.com/content/thefocus/issue/article.php/article/54300800


Posted by: Mimmy Duhaylungsod

Who is Bill Drayton?

Bill Drayton was born in New York in 1943. His father was an explorer, his mother a cellist. He gained a BA from Harvard in 1965 before going on to Oxford where he read Economics, won a First, and received his MA in 1967. He then attended Yale Law School and obtained his JD in 1970. Drayton began his career with McKinsey as a consultant. Later he worked as Assistant Administrator at the US Environmental Protection Agency (EPA). In 1980 he founded Ashoka, an internationally-oriented citizen organization that tackles the woes of this world with the means of the marketplace. Drayton has played a major part in defining social entrepreneurship: entrepreneuring changes whose success is measured not in terms of profits but of social transformation and whose business models are designed to be copied by other social enterprises to accelerate the pace of change. When it was founded in 1980 as a venture capitalist supporting change in the world, Ashoka had a global operating budget of US$50,000. Last year that had risen to around US$40 million. Today, Ashoka is active in more than 70 countries and supports the work of over 2,000 Fellows – social entrepreneurs it helps from the start-up phase onward. The Ashoka community also includes those who are now thoroughly proven social entrepreneurs, such as the Nobel Prize laureate and founder of Grameen Bank, Muhammad Yunus.
Source: http://www.ezifocus.com/content/thefocus/issue/article.php/article/54300800
Posted by: Mimmy Duhaylungsod

Tuesday, December 30, 2008

Ice breaker! The best & Worst

Best & Worst

Marketing Ideas Ever

Take a cue from these 13 killer campaigns--and 5 flops.
By Gwen Moran
Entrepreneur Magazine - January 2009

Some marketing efforts manage to hit the ball out of the park. They resonate with the consumer, generate tremendous buzz and even permeate pop culture, becoming part of our lives and linguistics.

In a rather unscientific manner, we've gathered more than a dozen of these iconic campaigns and consulted a variety of experts to explain why they were so great. Here's a recap along with the lessons that can benefit you and your business.

Best making the best of a bad image: Las Vegas' "What Happens Here, Stays Here" campaign
After a failed attempt to promote itself as a family destination, Las Vegas finally embraced its Sin City image with its "What happens here, stays here" advertising campaign, launched in 2003. It's still going strong: 2007 marked the city's fourth consecutive year of busting tourism records. "It resonated because it's what people already believe," says Laura Ries, president of marketing strategy firm Ries & Ries.
Lesson: Try to turn negatives into positives.



Best product placement: Reese's Pieces in E.T.: The Extra-Terrestrial
Some marketing missteps make you kick yourself. Take Mars Inc.'s failure to take the opportunity to include M&Ms in E.T. After Mars passed, director Steven Spielberg went to Hershey's, which took the offer. It paid off. Time magazine reported in 1982 that Reese's Pieces sales rose 65 percent in the months after the movie's release. Even though the movie never mentioned the name of the product, showing the distinctive orange package was enough, and the placement enjoyed heavy promotional support from the manufacturer.
Lesson: Placing your product in the right media vehicle can boost sales.

Best video ad: Get a Mac
Apple's "Get a Mac" campaign, which launched in 2006, puts the hip, easygoing Mac against the hapless, problem-prone PC. "The message of these ads is clear," says communications professor Stephen Marshall, author of Television Advertising That Works. "Every one of them says, ‘Don't be this guy.' You don't want to be the PC." The TV ads also appeared online, and the company released a series of web-only ads to capitalize on consumer interest in the characters. People got the message--Mac's market share grew by 42 percent.
Lesson: Create engaging characters in your online video to help grow an audience that's receptive to your brand.

Best contest: Nathan's Famous Hot Dog Eating Contest
Launched in 1916, this homage to gluttony plasters the Nathan's name across international media each year. Brothers George and Richard Shea launched the International Federation of Competitive Eating in 1997. The IFOCE organizes and runs more than 80 eating contests throughout the U.S. and abroad, spurring a subculture of competitive eating celebrities who receive international media attention.
Lesson: Don't be afraid to be outrageous if it suits your brand.

Best use of YouTube: Blendtec's "Will It Blend?"
Blendtec, a maker of high-end blenders, created a series of online videos that depict founder Tom Dickson using his durable machine to smash everything from small electronics to sneakers to credit cards. The videos are on Blendtec's site as well as YouTube, where, through viral marketing, some have been viewed more than 5.5 million times. It shows people are interested--and it saves money, since Blendtec didn't pay for all that band-width. Says Ann Handley, chief content officer of marketing information resource MarketingProfs.com, "They created a campaign that really builds brand awareness."
Lesson: Use various tools to spread the word about how your brand is different.

Best slogan: "got Milk?"
What better success benchmark than having your slogan work its way into the national lexicon? It's even better when it includes your product name, says Mitzi Crall, author of 100 Smartest Marketing Ideas Ever. The simplicity of the slogan lends itself to a wide variety of advertising interpretations, ranging from humorous

TV ads to the celebrity-driven milk mustache print series. "The images of glamour and fame contrasted with the hominess of a milk mustache make the versatile tagline a hit," says Crall. A year after the campaign launched in California, the state saw an increase in milk sales for the first time in more than 10 years.
Lesson: Look for slogans that have the potential for longevity.

Best jingle: NBC jingle
If you can name that brand in three notes, it must be the NBC jingle. Of course, repetition over the years has reinforced the brand, but there's more to it. "It's called mnemonics, or sonic branding," says Marshall. "By adding sound to its brand identity, it adds another way for customers to experience the brand. It especially makes sense because it's a broadcast medium."
Lesson: Look for ways to add additional sensory branding elements when relevant.

Best use of truth in a crisis: Tylenol
When cyanide-laced capsules of Extra Strength Tylenol were linked to seven deaths in the Chicago area in 1982, parent company Johnson & Johnson faced a full-blown crisis. While other companies might have lied or evaded the situation, then-CEO James E. Burke issued a full recall of the product and engaged in regular media updates that were shockingly honest for the time. All consumers with bottles of Tylenol capsules could swap them for Tylenol tablets at Johnson & Johnson's cost. "Telling the truth is always a good long-term strategy," says Scott Armstrong, a marketing professor at the University of Pennsylvania's Wharton School of Business. "When that's violated, it leads to a fall."
Lesson: Be truthful with your customers and you'll keep their trust.

Best use of social networking to target tweens and teens: High School Musical
After the success of the made-for-TV movies High School Musical and High School Musical 2, Disney teamed up with MySpace in what TV Guide called the social network's largest campaign. The promotion included a contest where fans showed school spirit by completing tasks such as uploading videos, changing profile skins and texting votes for their school.
Lesson: Find the media your audience uses and go there.

Best celebrity spokesman: William Shatner as The Priceline Negotiator
When William Shatner first started touting Priceline.com's cut-rate service in 1997, no one thought the relationship--or the company, for that matter--would last more than a decade. But through a savvy reinvention of itself, Priceline thrived with the campy James Bond-gone-wrong Shatner as its public persona. That long-term element is part of the relationship's success, says Ries. "You get the feeling that he's very much in tune with the brand and the company. That kind of longevity and dedication can be [very] effective."
Lesson: A little fun can go a long way.

Best logo: Nike Swoosh
There are a number of rumors about exactly how much Nike paid Portland State University graphic design student Carolyn Davidson for the Swoosh in the early '70s (actually $35), but it's been the brand's mark since it was introduced on Nike footwear at the 1972 U.S. Track & Field Olympic Trials. The reason it works? It's an "empty vessel," says Ries. "It's so simple and visible at a distance. Another logo might have been well-known but wouldn't have done the brand as much good if it had been more complicated." Because the Swoosh has no innate meaning attached to it, Nike can use it to build any image it desires.
Lesson: Sometimes too many bells and whistles can make your logo less effective.

Best use of outdoor advertising: The Goodyear Blimp
Is there anyone who doesn't recognize the blimp when it passes by? "The Goodyear Blimp is its own kind of magic," says Crall. "If we see it float by when we're going about our daily lives, we run to get our spouses and children to ‘come see.' We're receptive to the brand message."
Lesson: Be unexpected in how and where you communicate with your customers.

Best use of promotional items: Livestrong wristbands
After the news broke in 1996 that champion bicyclist Lance Armstrong had cancer, he founded his Lance Armstrong Foundation the following year. Working with Nike, the foundation developed a yellow silicon wristband stamped with the Livestrong mantra to sell as a fundraiser. According to lancewins.com, more than 45 million have been sold so far. The bracelets became an immediately identifiable symbol of Armstrong, who often wore the yellow leaders jersey while cycling to seven Tour de France victories.
Lesson: Have a signature look, whether it's a giveaway or simply in how you present your brand, so people recognize you immediately.

Gwen Moran is co-author of The Complete Idiot's Guide to Business Plans. Reach her at gwen@gwenmoran.com.

Source: Best and Worst Marketing Ideas . . . Ever- http://www.entrepreneur.com/magazine/entrepreneur/2009/january/199056.html

Posted by: Mimmy Duhaylungsod

Spotlight on The First Filipino

Illac Diaz
AKA Illac Angelo Ancellotti Diaz


  • 1st Filipino winner of the 1st DHL Young Entrepreneurs for Sustainability Award (YES, 2007)

  • 1st Filipino recipient of the Ten Outstanding Young Men award for social entrepreneurship (TOYM, 2005)
  • 1st Filipino Winner, Massachusetts Institute of Technology US$100K Business Plan Competition
  • Founder of the Usap-Kamay program
  • Founder of MyShelter Foundation

“Nowadays, our most important resource is being left out: the young people who want to make a change. Young people can change the world. Sometimes, establishments don’t work. It’s up to us to find a way to do what we want.”

Illac Diaz’ higher education

Cornball homegrown jokes aside, there are certain things youcan’t learn in Harvard, as self-proclaimed social entrepreneur Illac Diaz demonstrates while his beat-up Pajero is halted in lunch-hour traffic. “Kabalikat means supported by,” he explains, after what seems like his own stab at releasing stress, heaving a few of those “Anong tawag mo sa…” Pinoy jokes at me. “It’s like all of these people are sharing in a burden and pulling it forward,” he continues, gesturing with his hands performing a tugging motion above his shoulders before gripping the steering wheel once again.

He finally chuckles to himself after defining such a word, astonished at his having whipped it out in conversation, much more in the guerilla phone interview he’d just granted a local AM radio station minutes before; Illac having to suddenly park the car in the prickly heat as he sweated through his suit jacket and effortlessly answered several live-broadcast questions an announcer fired at him in the local tongue. “That’s what happens if you’re under pressure. It all comes out,” he says with a titter, alluding to his employment of Kabalikat to enumerate all the sponsors and partners that were crucial to the kickoff of his latest heal-the-word initiative: the Millenium School Design Competition for School Buildings in Developing Countries.

While such unexpected eloquence can arise in the most pressing of situations, it also leads to why Diaz is back in the country for two weeks, right before he jets back to his ol’ Ivy League and finishes up his scholarship-backed Masters in Public Administration. Sure, at 34, the guy’s had enough higher education to last him a lifetime of bragging rights in Manila’s cocktail circuit (a scene the guy is quite familiar with, considering his sometime stint as a model-slash-something ‘til he realized he wanted to endorse something more significant than coffee or cereal and be more than a bachelor with the decked-out pad), but despite an extra-chunky educational background that reads like every parents’ academic wish list — full scholarships in Ateneo de Manila (BS Management Economics), the Asian Institute of Management (Master in Entrepreneurship), the Massachusetts Institute of Technology (MIT, baby; throw in several Grand Prize wins in a few of the school’s Business Ideas competitions), and Harvard, of course — all that noggin-fueling all these years hasn’t totally come full circle until now.

Getting schooled on natural disaster

Several times in your student life, you may have switched the radio on for that titular announcement of whether classes were cancelled or not. Especially when it got a little too windy outside and the dinner table discussion the night before touched upon hard rain and winds that you hoped were on their way to unburdening you from a dreary day of school. But kids in impoverished rural areas ask a slightly different question, maybe along the lines of whether there’s an actual school to run to come whatever natural disaster may hit their town. Say a typhoon blows about 7,000 classrooms away in a six-hour period (as what happened in Bicol) or ravages several towns in Zambales, Benguet, and Antigue, turning homes into scaffolding and displacing 90,000 families in the process (the recent Cosme catastrophe), upping disease because of unsanitary conditions brought about by such, and the unsavory fact that, well, school’s out ‘til further notice. Or flashfloods wipe an area out (Quezon, ’04), and, along with it, that flimsily-constructed public school built out of four posts, bricks, and a roof; the last refuge and meeting place for families whose lives had been ransacked by a vengeful mother nature. And more so in the past few years, when climate change has raised the lever of typhoon frequency in our country: “20 every year, seven being destructive” as National Disaster Coordinating Council (NDCC) president Tony Golez declares. “23 billion pesos is spent to rehabilitate and reconstruct (schools) and the following year, they’ll be destroyed again, so it’s always one step forward, one step backward.”

“Well, everything has a bottom line of infrastructure and the whole game plan has changed. The predicament we’re in is that we’re a vulnerable island nation and we’ve got to face the facts — such as that the building of schools and communities on former trade routes, areas with access to water, or plantations was based on a demographic consideration,” Illac explains why in 2005, he put up the My Shelter Foundation, which carried out the first earth bag construction practice (full school complexes made from 85-90 percent earth) in Asia, five clinics and 20 classrooms built from recyclable materials around the area without chopping wood or expensively shipping too much of that cement and steel — all contributing to it being the expense of the old mass-produced design and easier to reconstruct when natural disaster strikes. “The old model is so confined. Classrooms had to be built for mass production, so it was simply an efficiency model. But what happens when blueprints for rural infrastructure have become obsolete because of climate change and these kinds of 150-km winds,” he asks. “What happens when schools are getting destroyed faster than you can build them? What can we do other than accept this force majeure — this act of God that we can’t really do anything about?”

Academic sustainability

When Diaz’s My Shelter Foundation clasped hands with Golez’s NDCC and coalesced to establish the Be Better Build Better Program, lower cost and sustainability of construction were given a more practical question: What about building a school that actually saves more lives and keeps those classes going in the process?

With the urgency of such a question, it wasn’t hard to get NGOs and companies aboard the green ‘n’ efficient wagon, with the NDCC, Philippine Green Building Council (go figure), United Architects of the Philippines, Private Sector Disaster Management Network, Redeye (for ad and marketing dispatch), and Department of Education pitching-in resources. And then sponsors like DHL, Holcim, and ABS-CBN’s Sagip Kapamilya who lent a monetary hand providing the $10,000 first prize, $5,000 second prize, $3,000 third prize, and $2,000 for each of the four honorable mentions. Together they called for new designs that can go above and beyond Diaz’s revived earth bag concept and pave the way for greater sustainability, preparation for disaster (enabling a community with proper protocol as well), and a place where life and learning can continue to flourish.

And what Diaz labeled as “appropriate technology” can certainly describe the winners of the competition, from a third place play on eco-sand that thwarts post-disaster unsanitary conditions to the second place “Dancing with Disaster” design that breaks strong-pressure wind apart and funnels it away from the structure. “Others took us by surprise — one even using mounds of earth as speed bumps so wind could flow over the school. One even used trees as buffers — and then there was an A-frame design where the sides of the roof would go up and wind would go through the structure,” says Diaz of the variable solutions the international architectural community reached during the competition. “It’s just the horizon of possibility that expands and convinces you that there’s a way to do things and spin adaptability on its head.”

There is nothing like proving a creatively effective feat, however, especially when the first place design from Malaysia is used in the reconstruction of a Reming-and-Milenyo-devastated public elementary school in Nato, Camarines Sur this month. Then the Philippines will, as Diaz implies, finally be sliding a localized solution across a global table and, in true kabalikat force, push the discussion on sustainability forward; like our country is finally raising its hand in a classroom of positive change as the Millennium School competition becomes a jump-off point that, annually, will contribute to the progression of third-world countries with similar problems in infrastructure.

“This is not even the first step — this is half a step. There are many issues to global climate change, but one thing we know for sure is that whether by nature or by man, it’s exacerbating,” Illac says, furrowing his brow. “I can just imagine the evolution of thought here — with more people thinking about it. I’d call this a growing encyclopedia on what happens when disaster strikes and the global focus with this project is realizing that there are more schools being destroyed than there are funds to build them. It’s to ensure that the kids — roughly 50 percent of the rural area population — don’t find their schools destroyed and end up spending another semester or the next two years in a tent.”

Of course, battling global warming is all about the children, anyway; the future, if you will. Harvard diploma or not, the educated rest of us can learn a little something from Diaz: that there’s a lot more we can do with our diplomas just so all the others who don’t even have a place to learn in can actually get their own as well.

Source:Illac Diaz’ higher education -http://supreme.ph/2008/06/18/illac-diaz-higher-education/

Posted by: Mimmy Duhaylungsod

Sunday, December 28, 2008

Can Social Entrepreneurship Ever Be Cool

Alliance Extra Article - Can Social Entrepreneurship Ever Be Cool

Source:Alliance Extra Article - Can Social Entrepreneurship Ever Be Cool - http://www.scribd.com/doc/8519619/Alliance-Extra-Article-Can-Social-Entrepreneurship-Ever-Be-Cool

Posted by: Mimmy Duhaylungsod

Saturday, December 27, 2008

Spotlight on Young Social Entrepreneurs

Who are they? What they do? What they need? How can you support them?

Here's a very nice video.

ENJOY & LEARN!


Posted by: Mimmy Duhaylungsod


The change makers - Illac Diaz with Muhammad Yunus


Filipino & Bangladeshi
THE CHANGE MAKERS


Posted by: Mimmy Duhaylungsod

Filipino Social Entrepreneur Illac Diaz

It's Possible To Change The World - Illac Diaz

By Artessa Saldivar-Sali
June 11, 2006 | Philippine Star

TF! Editorial Comment: Entrepreneurship skills can be mobilized for social change in addition to turning a profit. With creativity and vision, social entrepreneurs leverage business acumen and an eye for opportunity to meet pressing social needs. The article below tells of the successful initiatives of Illac Diaz, borne out of his approach to social entreprenueurship--bringing "the strengths, efficiencies and solutions of business to bear on problems of society."

The Philippine flag has been flying high and proud not just on the lofty peak of Mount Everest, but in the hallowed halls of the Massachusetts Institute of Technology in Boston. A team of young Filipino entrepreneurs has been winning competitions with innovative ideas that combine social relevance with business savvy.

Most recently, the team topped the MIT $100K Entrepreneurship Competition with their project CentroMigrante, a self-help business model that provides clean, safe and affordable urban housing for the thousands of Filipinos who come to Manila from the provinces to look for jobs as seafarers.

Earlier, the same team joined–and won–two smaller but no less prestigious competitions. In the IDEAS Competition, which allows members of the MIT community to develop creative ideas that make a positive impact on the world, the team took the grand prize with their First Step Coral project which uses a turbine powered by sea current to energize a wire frame on which corals grow four times faster than the normal rate. In an unprecedented feat, the same group also won the second prize for their replicable, low cost cement peanut sheller, which allows peanut farming communities to peel peanuts for planting up to 50 times faster than the traditional manual method.

The team also won the $1K Business Warm-up Competition for their Earth Classroom project, using locally available materials like soil to build classrooms in rural areas at half the cost.

The prime mover behind all these projects is Illac Diaz, a 30-something former actor, model, athlete and advertising executive turned social entrepreneur. As such, he has blazed a trail in combining social concern, business acumen and constant innovation. A keen observer of the marginalized groups of society, he uses this strength to transform small ideas for socially responsive businesses into acceptable large-scale models for meeting the needs of people who require immediate solutions to their problems. He applies business skills not for personal gain but for the practise of business with a wide social impact.

His most outstanding effort in community-oriented entrepreneurship is the landmark Pier One Seafarer's Dormitory, which provides clean, safe and affordable transient housing and services for thousands of maritime overseas Filipino workers and their families within the Manila area.

The idea for Pier One came during Illac's "serendipity walk," an exercise students at the Asian Institute of Management, where he obtained a Master in Entrepreneurship degree, go through. Students are asked to literally take a walk, observe and come up with business ideas. From his walk around the T.M. Kalaw area in Manila, where seafarers looking for jobs congregate daily by the thousands, Illac realized that no housing alternatives were available to this transient, low income group, who had to make do with squalid, cramped and dangerous living spaces usually in squatter areas while they waited for job placements, or while their papers were being processed.

Though the Philippines provides over 25 percent of the world's ship manning requirements and has adopted labor export as a national policy, it does not provide reliable housing for seafarers. Given the billions of dollars in remittances that maritime OFWs plow back into the Philippine economy, it is shameful that when these seamen come home, they have to struggle to find decent housing until their next assignment, which may not come for months. The government provides them with hardly any assistance beyond a token covered shed on the roadside.

Recognizing this need, Illac set up a 40-bed dormitory in 2000, offering not just a place to sleep but also temporary employment opportunities, job search assistance and even skills upgrading. Today, Pier One is a 1,500 bed concern with branches in Intramuros, Recto and Ermita that has been operating sustainably, with profits invested back into the business, upgrading and expanding facilities. To date, over 80,000 seafarers have been served by the project.

The Pier One prototype has evolved into the winning CentroMigrante project, which will offer a build-for-stay system wherein tenants will be given the option to construct the units from prefabricated parts in exchange for a period of free occupancy. There will also be a work-for-stay system where those without money may sign up for temporary jobs. The shelters will also provide skills seminars on career development, personal finance, remittances management and small businesses, and will coordinate with the 400-plus manning agencies to establish an onsite job board to help with job searches. The prototype system was able to reduce average waiting time for jobs from seven to three months.

Another project, MyShelter Foundation, originated when Illac observed the lack of classrooms in the provinces, at the same time trying to find a way to solve the housing problem in Negros Occidental. Undertaking a thorough business analysis of the area, Illac noticed that the nearby adobe bridges, built by the Spanish hundreds of years ago, were still intact, resilient products of the earth itself. He did research in India where adobe houses are common, then underwent intensive training at the CalEarth Institute in California under the renowned Iranian architect Nader Khalili.

He became an expert in the Earthbag Construction System, and found that this could be applied to the Philippines. By utilizing the endless supply of indigenous materials like soil and using local labor, cost of the houses and classrooms could be kept down, and money kept within the community. These savings in construction could then be applied to increase teachers' wages and bring computer technology to schools.

The Day-Asan National High School in Surigao, with an enrolment of 273 students, currently holds classes in the basketball court and make-shift huts. Since the town was established 25 years ago, not a single classroom has been built, and students used to walk an hour and half each way to attend school in a nearby town. Local villagers have been trained and will build a six-classroom module using the Earthbag Construction System. The structure can be finished and used within 12 to 14 weeks.

A project that will be launched within the month is the Peanut Revolution, which addresses the tedious task of manually peeling peanuts for planting, a task usually given to women, children and the elderly of the community. Using a simple cast cement sheller built like a large peppermill, whole peanuts are put in from the top, and as they fall into the inside rotor, the shells are slowly ground open, dropping the kernel without harming it. From a mere one kilo per hour when done manually, the process is increased to 27 kilos up to 50 kilos per hour with the sheller. Improvements include a foot pedal model, and one with a blower to automatically remove the crushed shells.

Previous automated peanut shellers have been expensive and well out of reach of the average small peanut farmer. This simple model, made from fiberglass molds that can produce several hundred shellers, only costs around P3,000. Microfinancing programs have expressed willingness to fund its acquisition by small farmers.

Illac and his group are also developing other simple, easily replicated cement agricultural machines that will increase farmer yields in a variety of crops. An international cement manufacturer is considering the project for implementation worldwide.

Social enterprise is not just about the money and jobs that are the bottom line of any business, but more about a central mission to create sustainable models of social development where the measure of success is the number of people helped. Illac's successes have proven that focusing on human capital as being at least as important as equity capital in private interventions to social inequity is an idea whose time has come.

Illac just completed a research fellowship in the Special Program for Urban and Regional Studies in the Department of Urban Studies and Planning at the MIT. At the Asian Institute of Management, he was the youngest ever to be awarded the Honors & Prestige for work in the field of social entrepreneurship. Last year, he became the first TOYM recipient for social entrepreneurship.

Illac belongs to the Diaz clan that includes former Miss Universe Gloria Diaz; his mother is gallery owner and art patron Silvana Diaz. He was once a much sought after commercial model and sometime movie actor, but even when he was still in high school he already exhibited a penchant for social entrepreneurship.

He founded the Usap-Kamay program where teachers from the Southeast Asian Institute for the Deaf (SAID) would teach Ateneo students sign language and they would in turn tutor SAID students in math, science and English. As an indication of its success, Usap-Kamay continues up to the present, with an annual average of 20 Ateneo participants and hundreds of alumni in the program.

He also set up Good Guys Inc. and Sagittarius Copy Machines to help Metro Manila law students by eliminating the daily difficulty of lining up to photocopy legal cases for their classes, as well as bringing in better copying technology that minimized the health risk to machine operators from toxic liquid toners.

Sports also figures prominently in Illac's already busy life. "My passion for sports has been with me ever since I was young," he relates. "I was a hyperactive child and the only way that my parents found to calm me down was by putting me into every sport possible. That way, once I came home I would be completely exhausted!"

He was on the Philippine team to the Asian Youth Games and the Asian Games from 1988 to 1995, and was national decathlon champion from 1991 to 1993. He holds the UAAP records in track and field for the long jump, javelin, 400 meters and 4x400, and the Philippine record for the long jump. He also climbed mountains with the UP Mountaineers, which turned out to be "the perfect training" for what is now called adventure racing.

He has participated in the Eduro Challenge, the Philips Survival Challenge, the Xterra Triathlon, the San Mig Challenge and the Inter-island Challenge. He was part of the Philippine team to five AXN Urban Challenges, and took part in the Marlboro Adventure and Tiger Beer Outdoor Quest. He sails with the Manila Yacht Club team, and even occasionally contributes to newspapers and magazines.

Illac, whose name is an Aztec term meaning "God of Light," is in a unique position to inspire others with ideas, vision and passion to create enterprises that uplift sectors of society that would otherwise be forgotten. He is pioneering a whole new field of entrepreneurship, one that seeks to bring the strengths, efficiencies and solutions of business to bear on problems of society.

He insists that true charity does not mean giving out cash, and that to engage in socially responsible endeavors automatically means financial struggle. Business and development can and must be working partners, and Illac Diaz is taking that path with resounding success.

Source: Filipino Social Entrepreneur Illac Diaz - http://www.truthforce.info/?q=node/view/1739

Posted by: Mimmy Duhaylungsod

Friday, December 26, 2008

Young Social Entreneurs (YSE projects)



Young Social Entrepreneurs Matt Cape (Wahblo) and Pappy Clement (Fundisanani) explain their ICT projects at the Global Knowledge Partnership Conference. -Positive Social Impact-

Gladys from the Philippines
___________________
Education for the future


Posted by: Mimmy Duhaylungsod

Want To Be A Social Entrepreneur?

Watch This: Environmental Leader: Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

Posted by: Mimmy Duhaylungsod

The innovation style of social entrepreneurs

Two great social entrepreneurs, Nobel Peace Price winner Mohammad Yunus of Bangladesh and British activist Michael Young, were outstanding experimental innovators.

As typical seekers, they achieved their successes by trial and error and often were unsure of themselves.

“The late Michael Young, who has been spoken of several times today, was perhaps the world’s most prolific social entrepreneur and was an archetypal experimental innovator. He had the basic uncertainty of the experimentalist, as he once declared that ‘I have never had an idea that I was sure about.’ As a result, in all his activities he proceeded cautiously. In the introduction to his doctoral thesis, he compared his scholarly method to the experience of finding his way through the dense London fog that had enveloped him on his first visit to the East End community that became the subject of that thesis: He wrote, ‘I felt my way along, tapping my foot against the kerbstones as I went. I am still tapping.’

“Yet his uncertainty never prevented him from making an effort to achieve what he understood to be the best option, no matter how much opposition he encountered. He attributed his accomplishments to a combination ‘of perseverance and bloody-mindedness.’ Above all, however, he reserved the right to change his mind as he went, for his tapping in the dark was not aimed merely at moving, but at making progress. In 1998, at the opening of his School for Social Entrepreneurs, in his inaugural speech the 83-year-old Lord Young offered a remarkable definition that captured the essential humility and open-mindedness of the experimental innovator, as he explained that ‘Introducing an innovation is an exercise of entrepreneurship, and for me entrepreneurship is best thought of as a concentrated and targeted kind of learning… . The idea has to be subject to continuous examination, a continuous trial and error.’ Appropriately, Young made that speech in Bethnal Green, where decades earlier he had learned about the problems facing the English working class by talking to the people who lived there.

“Over time, Young had become more and more deeply engaged with these problems, for as his friend and biographer Asa Briggs remarked of Young, he was ‘a traveler who becomes increasingly involved the longer he continues his journey.’

“Nor should Young’s experimental orientation be considered in any way surprising, for the complex problems faced by social entrepreneurs can often be expected to require perseverance and bloody-mindedness in the face of both external opposition and internal uncertainty. And perhaps the key is Michael Young’s emphasis on entrepreneurship as learning, not with a fixed goal but as an open-ended process, with continuous examination and constant trial and error. Michael Young was a successful scholar, but Asa Briggs noted that he was never completely comfortable in a university setting, for he needed to be in the field learning about the problems he wanted to solve. Michael Young would certainly have agreed with the metaphor of another important social entrepreneur, Muhammad Yunus, that the university classroom was like a beautiful movie theater, ‘where professors have all the answers and the tale works out so neatly at the end of the day. But it’s make-believe. When you turn on the lights and go outside, it’s a completely different world.’

“Frustrated by the failure of economic theory to help solve the problems of the rural poor during a famine in Bangladesh in 1974, Yunus decided to learn about the poor at first hand by going into their villages, and in his book ‘Banker to the Poor’ he tells us that it was there that ‘the poor taught me an entirely new economics.’ In classic experimental terms, Yunus tells us that when he first began lending money to the poor, ‘I did not know if I was right. I had no idea what I was getting into. I was walking blind and learning as I went.’

“Yunus founded the Grameen Bank on the basic principle that experience is the best guide. All the bank’s employees are encouraged to suggest changes in even the most basic rules. If they perceive better procedures for dealing with the problems they encounter in the course of their daily work.

“Social entrepreneurs do not all have to be experimental; most disciplines, both artistic and scholarly, thrive on the combination of the two approaches, and the creative tension between theoretical and empirical innovation. But as in other disciplines, it is the experimentalists who are likely to have the harder time finding their way.”

by Colin Stewart
Source: http://artsofinnovation.wordpress.com/
Posted by: Mimmy Duhaylungsod

"...contribute to the world, rather than just making money. "


"I'm encouraging young people to become social business entrepreneurs and contribute to the world, rather than just making money.
Making money is no fun. Contributing to and changing the world is a lot more fun."
-Muhammad Yunus

Wednesday, December 24, 2008

Global Entrepreneurship



17 November 2008. The PM speaking at the London launch of Global Entrepreneurship Week.

Posted by: Mimmy Duhaylungsod

Social Entrepreneurship: Creating Change




Sometimes the world's social problems can not or should not be addressed by government. Enter the Social Entrepreneur. These innovative people have found solutions to many problems by combining their social expertise with business acumen to create new organizations that are, as London School of Business Dean Laura Tyson describes them, 'a new kind of business hero.' The 2004 Burkenroad Symposium addresses the issue with three scholars who, having written extensively on the subject, share examples of how social entrepreneurs have changed the world.

Posted by: Mimmy Duhaylungsod

Tuesday, December 23, 2008

Muhammad Yunus: Building Social Business Ventures


Building Social Business Ventures (preview)

Dr. Yunus, recently awarded the 2006 Nobel Peace Prize, shares his strategies for building businesses dedicated to the social good. He describes the founding and structure of Grameen Bank, Grameen Phone and other companies he has created on behalf of the poor.

Wonderful Quotes by Muhammad Yunus

  • What is entrepreneurship, after all? Bigness is not the issue. Poor people are the ones who take challenges every day. The guy who sells a hot dog on the street is as much an entrepreneur as anyone else. Getting his $50 loan to start could be as difficult as finding $50 million for someone else. All people are entrepreneurs.

Source: FORTUNE Interview

  • ...poor people are just as human as anyone else. They have just as much potential as anyone.

-Muhammad Yunus

  • Poor people are a like bonsai tree, a little tree. You pick the seed of the tallest tree in the forest and take the best seed out of it, and plant it in a flower pot. You get a tiny little tree, we call it a bonsai. Nothing wrong with the seed, you've got the best seed possible. Nothing wrong with the tree, because you actually picked the tallest tree in the forest. But actually it grows this far... why? Because we put them in the flower pot. The base. Society is the base. And society is so stingy it doesn't give the poor people the space to grow.


So i say, change the base! If you change the base, anybody will be as tall as anybody else! My belief is poverty is not caused by poor ppl. Poverty is caused by the system. Poverty is caused by the policies that we pursue.

Source: Creating A Poverty Free World (Video)

  • People can change their own lives, provided they have the right kind of institutional support. They're not asking for charity, charity is no solution to poverty. Poverty is the creation of opportunities like everybody else has, not the poor people, so bring them to the poor people, so that they can change their lives.

Source: Nobel Peace Prize Interview with Muhammad Yunus after being awared the 2006 Nobel Peace Prize: http://nobelprize.org/nobel_prizes/peace/laureates/2006/yunus-telephone.html

  • The one message that we are trying to promote all the time, that poverty in the world is an artificial creation. It doesn't belong to human civilization, and we can change that, we can make people come out of poverty and have the real state of affairs. So the only thing we have to do is to redesign our institutions and policies, and there will be no people who will be suffering from poverty. So I would hope that this award will make this message heard many times, and in a kind of forceful way, so that people start believing that we can create a poverty-free world. That's what I would like to do.

Source: Nobel Peace Prize Interview with Muhammad Yunus after being awared the 2006 Nobel Peace Prize: http://nobelprize.org/nobel_prizes/peace/laureates/2006/yunus-telephone.html

  • In the world of development, if one mixes the poor and the nonpoor in a program, the nonpoor will always drive out the poor, and the less poor will drive out the more poor, unless protective measures are instituted right at the beginning. In such cases, the nonpoor reap the benefits of all that is done in the name of the poor.


Posted by: Mimmy Duhaylungsod


Business is about problem-solving - MY

Business is about problem-solving, but it does not always have to be about maximizing profit. When I went into business, my interest was to figure out how to solve problems I see in front of me. That's why I looked at the poverty issue. I got involved in lots of things to address it, and one of them was money lending with loans and credits and savings accounts, and in the process I created Grameen Bank. So you can also have social objectives. Ask yourself these questions: Who are you? What kind of world do you want?

-Muhammad Yunus



Source: Business 2.0: How To Succceed: Seek Big Rewards in Small Ideas: http://money.cnn.com/popups/2006/biz2/howtosucceed/16.html

Posted by: Mimmy Duhaylungsod

A very fruitful interview with MY

Dr. Muhammad Yunus

Dr. Muhammad Yunus is known throughout the world as a pioneer of the microcredit concept that uses small loans made at affordable interest rates to transform the lives of impoverished people, mostly women. The founder of the Grameen Bank in Bangladesh, Yunus and Grameen were jointly awarded the Nobel Peace Prize in 2006.

This is a longer, edited transcript of the broadcast interview.

NOW: You said that credit is a human right. Others say it's a responsibility and not everybody deserves credit. Can you explain why you believe credit is a human right and why everyone should be able to have access to it?

MUHAMMAD YUNUS (MY): Well, we have a list of human rights—right to food, right to shelter, right to health, right to education, many such items which are considered and accepted as bill of rights. These are to be insured to people. So all nations, all societies try to do that. And who is going to bring food to a person who is hungry? Who is going to bring the shelter to a homeless person? Of course you say, government should do it. And even if government tried its best, how many are they going to reach?

So I was proposing to put a right to credit. It's also a human right, so that people can create their self-employment with that money. If they can create income for themselves, they can take care of right to food, right to shelter much more easily than government can ever do it.


NOW: How important is credit to human development?

If you have that money in your hand, you desperately try to make the best use of it and move ahead.

MY: Credit is very important. If you look at the world today, I would say probably two-thirds of the world population does not have access to financial services. But that's the first thing that we should take care of. Money begets money. If you don't have that, you wait around to be hired by somebody at the mercy of others. If you have that money in your hand, you desperately try to make the best use of it and move ahead. And that's generating income for yourself.

All human beings are very creative—full of potential, full of energy...So, money kind of allows them to express it ... And if you're successful, you can take more money. You can expand your capacity, reach next level of capacity, and so on.


NOW: What's wrong with charity? What's wrong with the traditional donor-driven aid projects?

MY: Four years back, we started a program exclusively for beggars. Because many people are arguing that the poorest people don't have the capacity to go into business, earn money. I always argued the other way. I said, "All human beings are born entrepreneurs. Some get a chance to unleash that capacity. Some never got the chance, never knew that he or she has that capacity."

So in order to address the debate, I thought we should demonstrate it. So we came up with this idea. Why don't we focus on the beggars? So we go to the beggars and explain, "As you go from house to house, would you take some merchandise with you, some cookies, some candy, some toys, some sweets?" And then you give people option [of] whether they will give you something as charity or they will buy something from you. It's up to them to decide.

Today we have 100,000 beggars in that program. Typical loan for beggars is in the neighborhood of 12 to 15 dollars. Over four years, the loan that we have given out to them, more than half that money has already been paid back. It's a non-interest bearing loan. You don't have to pay the interest so that you don't worry about money growing in your hand. It won't grow, so take your time. Only thing is, if you pay us back fully you get more money.

The point here is, I could have given them 12 or 15 dollars as a gift, as a charity. Would they have paid back? Would they have created this? More than 10,000 of them out of 100,000 have stopped begging completely. They are now door-to-door salespersons. The remaining 90 percent, I can probably say that they are part-time beggars, in the process of kind of closing down their begging division and concentrating on their sales division of their work.

Many have taken the second loan and the third loan already. So this is the difference between what I would've given by charity. I could've given each one $15. They would have eaten better or bought some of the things they needed and used it and probably come back and say, "Can you give us some more because this is all gone?"

I'm not saying charity's a bad thing, bad. No, charity's very important. But charity has a time and place where he can be. Not every situation should be addressed by charity. And charity always has to be a temporary phenomenon, not a permanent solution.


NOW: What impact have you seen through your work? And what do you see it capable of doing in the future?

MY: First of all, a person who can handle credit—one thing right away happens to her. She becomes more confident in herself than she was before. It's confidence level: "Yes, I can handle it. I'm capable of doing something on my own. I'm in [the] driver's seat of my own life."

So this is very important for a human being to move gradually up. It may lead to getting out of poverty. May, may not, but this is important for a person to understand that, "I can take care of myself."

Today we have 7.2 million borrowers. And the bank is owned by the borrowers. So ownership of a giant bank is also something very important to them. It's an ownership thing.

Of these 7.2 million borrowers, as I said, 97 percent are women. For them, a bank account is something unheard of. Now not only [do] they have a bank account, 67 percent of the total deposit comes from their own money. So technically what is happening when I'm dealing a $100 loan, $67 out of that loan—it's her own money.

And then we give housing loans. We have student loans, student loans for going for higher education. Right now we have over 18,000 students in medical schools, engineering schools, universities, with Grameen bank loans. So you are creating a completely new generation.

And our idea is, of this 7.2 million families that we have, at least these children will not go back to the same level that their parents were—who lived in the cycle of poverty.


NOW: Let's talk about the wide scale effect. Do you feel like microcredit is making a dent in lifting people out of poverty and reducing people's suffering?

MY: That's a research question... and Grameen Bank has been a subject of research for many, many years now. Volumes have been written about it. PhDs have been made out of it.

So all of them say this common thing, that income level is rising, abilities promoting. And people are coming out of poverty. Even the World Bank study said 5 percent of the Grameen borrowers get out of poverty every year—which means, every day, every week more and more families are getting out. Our own internal surveys—which we do every year—say that about 64 percent of the Grameen borrowers who have been with Grameen Bank for five years or more have come out of poverty in 2006.

And at the same time the children of those families hopefully will push the family far away from the poverty line. Even disasters like floods and other things will not push them back into poverty again—so that they can create a completely different life for themselves.

So I would say that—within Bangladesh, today—80 percent of the poor families have access to microcredit—which is the most intensively done microcredit in the whole world. Within say, another four years, we would like to reach 100 percent of poor families with microcredit.

All human beings are born entrepreneurs. Some get a chance to unleash that capacity. Some never got the chance, never knew that he or she has that capacity

Probably all countries of the world have microcredit programs today in one form or another, but very small. Eighty-five percent of the microcredit loan recipients are within Asia, probably 10 percent Africa, five percent in Latin America. It doesn't make a big national impact.

In Bangladesh, it has made national impact because it's so intensively done. We could take care of the disasters, for example, much better than we used to do two or three years back, because people didn't have any access to financing for themselves... So the impact will come when you are reaching out to more.

What happened to the families who have been consistently with microcredit for a sustained number of years? That's the impact that you'll see. And Bangladesh is a good case where you can see that. You can see the positive impact on those families, very positive impact.


NOW: What do you think is the appropriate relationship between profit and the poor?

MY: I talk about a basic fault in the system that we developed—what is known as free market economy or a capitalist economy. In the capitalist economic theoretical framework, you have only one kind of business, business to make money. There's no other kind of business.

And profit maximization is the sole goal of business. So if you are in business, you are concentrating on maximization of your profit. That's what the theory says and that's what you try to achieve. And I think this is a very wrong way to interpret human beings. Human beings are not robots or money-making machines.

Human beings are much bigger than that. There are other aspects like the caring human being, the sharing human being. These are not included in this theory. So the theory is based on a very partial view of human being.

In order to accommodate the whole of human being—one first step would be to create another kind of business: business to do good to people without any expectation of any personal benefit out of it.

Once you have this two kinds of businesses, then you have balance ... and you can build a whole economy on the basis of that. Microcredit can exemplify the whole thing right here. You could build microfinance program, either as a profit-maximizing company or as a social business company. It's up to you to choose.

If you are doing it as a profit-maximizing company, of course you want to raise it as high as possible so that you can make money. So that becomes the traditional way of lending money to the poor, which is money lending. And that's what they do. Whether you like it or not, when they lend you money—100 pesos in the morning and ask for 120 pesos in the evening, 20 percent per day—they are just trying to take advantage of the market, and it's a good market to make a lot of money. And people get money to do some business.

But what you are doing, you are taking away their income because you want to [maximize] your profit. Our work, Grameen's work [began] to remove money lenders so that people can retain their own income by their own effort, so that the business can come which will help them to retain their own money, own income, so that they can move out of poverty quicker.

So we designed it as a social business, a social business where you don't do it for dividends... If the borrowers, the poor people themselves are the owners of their program, or the owners of the company, then no matter how much profit they make it goes back to them because they are the owners of the company. So that becomes a social business also.

So this Grameen Bank is owned by the borrowers. Last year in 2006, we made profit enough to give our shareholders 100 percent.

So it's a question of how you want to design it. I would not prefer that the microcredit, microfinance, be a profit-maximizing business because that's not where our starting point is. We want it to help people get out poverty. If you are squeezing out everything [just] like the money lenders, then that objective is removed. The objective is very different. It is not a social objective. It's a very personal objective.


source:Q&A with Muhammad Yunus - http://www.pbs.org/now/enterprisingideas/Muhammad-Yunus.html

Posted by: Mimmy Duhaylungsod

What is a Social Entrepreneur?

A social entrepreneur, in our view, is a person or entity that takes a business approach to effectively solving a social problem. We call this approach an "enterprising idea." Borrowing from the collaborative approach that often distinguishes social entrepreneurs, we also offer the following definitions from a variety of reputable sources.

Here are some definitions of social entrepreneurs...

Are individuals with innovative solutions to society's most pressing social problems.
Ashoka

Act as the change agents for society, seizing opportunities others miss in order to improve systems, invent and disseminate new approaches and advance sustainable solutions that create social value.
PBS "New Heroes" Program

Are driven by a social mission and a desire to find innovative ways to solve social problems that have been neglected by either the market or the public sector.
Kauffman Center for Entrepreneurial Leadership Are pioneers of innovation that benefit humanity. [Note: Enterprising Ideas is partially funded by the Skoll Foundation.]
The Skoll Foundation

Use the disciplines of the corporate world to tackle daunting social problems.
Fast Company

Recognize a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change.
Wikipedia

Social entrepreneurship is... The art of "simultaneously pursuing both a financial and a social return on investment (the double bottom line)."
Institute for Social Entrepreneurs


Souce: http://www.pbs.org/
Posted by: Mimmy Duhaylungsod

SOCIAL BUSINESS ENTREPRENEUR

Social Business Entrepreneurs
Are the SolutionAlign Center

Dr. Muhammad Yunus


Capitalism is Interpreted too Narrowly

Many of the problems in the world remain unresolved because we continue to interpret capitalism too narrowly. In this narrow interpretation we create a one-dimensional human being to play the role of entrepreneur. We insulate him from other dimensions of life, such as, religious, emotional, political dimensions. He is dedicated to one mission in his business life ---- to maximize profit. He is supported by masses of one-dimensional human beings who back him up with their investment money to achieve the same mission. The game of free market works out beautifully with one-dimensional investors and entrepreneurs. We have remained so mesmerised by the success of the free market that we never dared to express any doubt about it. We worked extra hard to transform ourselves, as closely as possible, into the one-dimensional human beings as conceptualised in theory to allow smooth functioning of free market mechanism.

Economic theory postulates that you are contributing to the society and the world in the best possible manner if you just concentrate on squeezing out the maximum for yourself. When you get your maximum, everybody else will get their maximum.

As we devotedly follow this policy sometimes doubts appear in our mind whether we are doing the right thing. Things don't look too good around us. We quickly brush off our doubts by saying all these bad things happen because of "market failures"; well-functioning market cannot produce unpleasant results.

I think things are going wrong not because of "market failure". It is much deeper than that. Let us be brave and admit that it is because of "conceptualisation failure". More specifically, it is the failure to capture the essence of a human being in our theory. Everyday human beings are not one-dimensional entities, they are excitingly multi-dimensional and indeed very colourful. Their emotions, beliefs, priorities, behaviour patterns can be more aptly described by drawing analogy with the basic colours and millions of colours and shades they produce.


Social Business Entrepreneurs Can Play a Big Role in the Market

Suppose we postulate a world with two kinds of people, both one-dimensional, but having different objectives. One type is the existing type, i.e. profit maximizing type. Second type is a new type, who are not interested in profit-maximization. They are totally committed to make a difference to the world. They are social-objective driven. They want to give better chance in life to other people. They want to achieve their objective through creating/supporting sustainable business enterprises. Their businesses may or may not earn profit, but like any other businesses they must not incur losses. They create a new class of business which we may describe as "non-loss" business.

Can we find second type of people in the real world ? Yes, we can. Aren't we familiar with "do-gooders" ? Do-gooders are the same people who are referred to as "social entrepreneurs" in formal parlance. Social entrepreneurism is an integral part of human history. Most people take pleasure in helping others. All religions encourage this quality in human beings. Governments reward them by giving tax breaks. Special legal facilities are created for them so that they can create legal entities to pursue their objectives.

Some social entrepreneurs (SE) use money to achieve their objectives, some just give away their time, labour, talent, skill or such other contributions which are useful to others. Those who use money may or may not try to recover part or all of the money they put into their work by charging fee or price.

We may classify the SEs, who use money, into four types :


i)No cost recovery


ii)Some cost recovery


iii)Full cost recovery


iv)More than full cost-recovery

Once a SE operate at 100% or beyond the cost recovery point he has entered the business world with limitless possibilities. This is a moment worth celebrating. He has overcome the gravitational force of financial dependence and now is ready for space flight ! This is the critical moment of significant institutional transformation. He has moved from the world of philanthropy to the world of business. To distinguish him from the first two types of SEs listed above, we'll call him "social business entrepreneur" (SBE).

With the introduction of SBEs, the market place becomes more interesting and competitive. Interesting because two different kinds of objectives are now at play creating two different sets of frameworks for price determination. Competitive because there are more players now than before. These new players can be equally aggressive and enterprising in achieving their goals as the other entrepreneurs.

SBEs can become very powerful players in the national and international economy. Today if we add up the assets of all the SBEs of the world, it would not add up to even an ultra-thin slice of the global economy. It is not because they basically lack growth potential, but because conceptually we neither recognised their existence, nor made any room for them in the market. They are considered freaks, and kept outside the mainstream economy. We do not pay any attention to them, because our eyes are blinded by the theories taught in our schools.

If SBEs exist in the real world, it makes no sense why we should not make room for them in our conceptual framework. Once we recognise them supportive institutions, policies, regulations, norms, and rules will come into being to help them become mainstream.

Market is always considered to be an utterly incapable institution to address social problems. To the contrary, market is recognised as an institution significantly contributing to creating social problems (environmental hazards, inequality, health, unemployment, ghettoes, crimes, etc.). Since market has no capacity to solve social problem, this responsibility is handed over to the State. This arrangement was considered as the only solution until command economies were created where State took over everything, abolishing market.

But this did not last long. With command economies gone we are back to the artificial division of work between the market and the State. In this arrangement market is turned into an exclusive playground of the personal gain seekers, overwhelmingly ignoring the common interest of communities and the world as a whole.

With the economy expanding at an unforeseen speed, personal wealth reaching unimaginable heights, technological innovations making this speed faster and faster, globalisation threatening to wipe out the weak economies and the poor people from the economic map, it is time to consider the case of SBEs more seriously than we did ever before. Not only is it not necessary to leave the market solely to the personal-gain seekers, it is extremely harmful to mankind as a whole to do that. It is time to move away from the narrow interpretation of capitalism and broaden the concept of market by giving full recognition to SBEs. Once this is done SBEs can flood the market and make the market work for social goals as efficiently as it does for personal goals.


Social Stock Market

How do we encourage creation of SBEs ? What are the steps that we need to take to facilitate the SBEs to take up bigger and bigger chunks of market share ?

First, we must recognise the SBEs in our theory. Students must learn that businesses are of two kinds : a) business to make money, and b) business to do good to others. Young people must learn that they have a choice to make --- which kind of entrepreneur they would like to be ? If we broaden the interpretation of capitalism even more, they'll have wider choice of mixing these two basic types in proportions just right for their own taste.

Second, we must make the SBEs and social business investors visible in the market place. As long as SBEs operate within the cultural environment of present stock markets they'll remain restricted by the existing norms and lingo of trading. SBEs must develop their own norms, standards, measurements, evaluation criteria, and terminology. This can be achieved only if we create a separate stockmarket for social business enterprises and investors. We can call it Social Stock Market. Investors will come here to invest their money for the cause they believe in, and in the company they think is doing the best in achieving a particular mission. There may be some companies listed in this social stock market who are excellent in achieving their mission at the same time making very attractive profit on the side. Obviously these companies will attract both kinds of investors, social-goal oriented as well as personal-gain oriented.

Making profit will not disqualify an enterprise to be a social business enterprise. Basic deciding factor for this will be whether the social goal remains to be enterprise's over-arching goal, and it is clearly reflected in its decision-making. There will be well-defined stringent entry and exit criteria for a company to qualify to be listed in the social stock market and to lose that status. Soon companies will emerge which will succeed in mixing both social goal and personal goal. There will be decision-rules to decide upto what point they still qualify to enter the social stock market, and at what point they must leave it. Investors must remain convinced that companies listed in the social stock market are truly social business enterprises.

Along with the creation of the Social Stock Market we'll need to create rating agencies, appropriate impact assessment tools, indices to understand which social business enterprise is doing more and/or better than others --- so that social investors are correctly guided. This industry will need its Social Wall Street Journal and Social Financial Times to bring out all the exciting, as well as the terrible, news stories and analyses to keep the social entrepreneurs and investors properly informed and forewarned.

Within business schools we can start producing social MBAs to meet the demand of the SBEs as well as preparing young people to become SBEs themselves. I think young people will respond very enthusiastically to the challenge of making serious contributions to the world by becoming SBEs.

We'll need to arrange financing for SBEs. New bank branches specialising in financing social business ventures will have to come up. New "angels" will have to show up on the scene. Social Venture Capitalists will have to join hands with the SBEs.

How to Make a Start

One good way to get started with creating social business enterprises would be to launch a design competition for social business enterprises. There can be local competition, regional competition and global competition. Prizes for the successful designs will come in the shape of financing for the enterprises, or as partnership for implementing the projects.

All submitted social business proposals can be published so that these can become the starting points for the designers in the next cycles, or ideas for someone who wants to start a social business enterprise.

Social Stock Market itself can be started by a SBE as social business enterprise. One business school, or several business schools can join hands to launch this as a project and start serious business transactions.

Let us not expect that a social business enterprise will come up, from its very birth, with all the answers to a social problem. Most likely, it will proceed in steps. Each step may lead to the next level of achievement. Grameen Bank is a good example in this regard. In creating Grameen Bank I never had a blue-print to follow. I moved one step at a time, always thinking this step will be my last step. But it was not. That one step led me to another step, a step which looked so interesting that it was difficult to walk away from. I faced this situation at every turn.

I started my work by giving small amount of money to a few poor people without any collateral. Then I realised how good the people felt about it. I needed more money to expand the programme. To access bank money, I offered myself as a guarantor. To get support from another bank, I converted my project as the bank's project. Later, I turned it into central bank project. Over time I saw that the best strategy would be to create an independent bank to do the work that we do. So we did. We converted the project into a formal bank, borrowing money from the central bank to lend money to the borrowers. Since donors became interested in our work, and wanted to support us, we borrowed and received grants from international donors. At one stage we decided to be self-reliant. This led us to focus on generating money internally by collecting deposits. Now Grameen Bank has more money in deposits than it lends out to borrowers. It lends out half a billion dollars a year, in loans averaging under $ 200, to 4.5 million borrowers, without collateral, and maintains 99 per cent repayment record.

We introduced many programmes in the bank --- housing loans, student loans, pension funds, loans to purchase mobile phones to become the village telephone ladies, loans to beggars to become door-to-door salesman. One came after another.

If we create the right environment, SBEs can take up significant market share and make the market an exciting place for fighting social battles in ever innovative and effective ways.

Lets get serious about social business entrepreneurs. They can brighten up this gloomy world.

Source: Grameen-info

Posted by: Mimmy Duhaylungsod